Tipps für den richtigen Umgang mit Bewertungsportalen

David Heidelberg, Geschäftsführer der TourOnline AG, hat im Rahmen seines Vortrages bei der gestern in Karlsruhe stattfindenden Kooperationsbörse der Tourismus Marketing Baden-Württemberg drei Tipps zum richtigen Umgang mit Hotelbewertungsportalen (z.B. Holidaycheck.de, zoover.de, trivago.de, hotelbewertung.de, hotelcheck.de) genannt (Zielgruppe: Hoteliers):

– Stammgäste bitten, Bewertungen abzugeben

– Zu einem glaubhaften Bewertungsprofil gehören auch (vereinzelte) negative und neutrale Bewertungen

– Hotel-Zugang (Anmerkung von tourismus-zukunft.de: in Bewertungsplattformen) nutzen, Daten vervollständigen & Benachrichtigungsservice aktivieren

Reichen diese Tipps aus oder gibt es noch andere? Erfahrungen?

Florian Bauhuber Geschäftsführer | Change Maker | Mentor

Florian Bauhuber ist Geschäftsführer des Experten-Netzwerks Realizing Progress. Bereits seit dem Jahr 2006 berät und begleitet er gemeinsam mit seinen Kolleg*innen unzählige Akteur*innen, die sich mit der Zukunft von Tourismus, Standorten und Lebensräumen beschäftigen. In seinem Fokus stehen dabei unterschiedliche Beratungsschwerpunkte: #ServiceDesign #Change #Nachhaltigkeit #DigitalStrategie #OpenData #Innovation

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