Wie gestern berichtet, sind wir natürlich auf der ITB 2009 vertreten. Auch dieses Jahr findet wieder der Bloggers Summit am Mittwoch der ITB statt. Auch wir sind wieder als „Approved Bloggers“ authorisiert dem „tollen“ Event beizuwohnen. Ich gehe davon aus, dass der Vormittag wieder sehr werbelastig sein wird. Auch vom Bloggers Briefing erwarte ich wenig. Schau mer mal, würde der Franz jetzt sagen!
Hier eine kurze Programmübersicht
10:30 – 12:00 Welcome meeting, General welcome session (approved bloggers only)
13:00 – 14:00 Bloggers Briefing — Meet with Five Minutes of Fame and PhoCusWright@ITB speakers (approved bloggers only)
Die Workshops versprechen eher interessant zu werden. Vor allem, wie sich manche „Experten“ auf dem Podium schlagen werden! Bin schon sehr gespannt auf die Top Social Media Trends aus dem Hause FVW.
14:30 – 16:45 Bloggers Summit Workshops — Details below
Panelists:
Martin Schobert, CIO, Austrian National Tourist Office, www.blog.austria.info
Klaus Hildebrand, Editor in Chief, FVW, www.fvw.de/blog
Vasco Sommer-Nunes, Managing Director, mokono
Darren Cronian, Blogger, Travel Rants, www.travel-rants.com
Kevin May, Editor, Travolution, www.travolution.co.uk/blog/
14:30 – 15:30 Workshop: The Top Social Media Trends for Travel & Tourism
Travel, tourism and hospitality marketing are being dramatically impacted by social media. There is a never ending list of options of that each travel industry marketer needs to understand and leverage including blogs, user generated content, YouTube, Facebook, Google Connect, Twitter and more. An expert panel of social media experts will present and debate their top social media trends for 2009. Audience participation will add insight and controversy to the discussion. The workshop will conclude with the panel choosing the top three social media trends to pay attention to in your sales and marketing plan in 2009.
15:45m 16:45 Workshop: From Theory to Reality, Putting the Trends to Work for your Organization
Knowing what the trends will be for the next year is one thing, but putting them into practice is totally different. Learn from the panel of experts as they discuss each of the top three social media trends for travel, tourism and hospitality sales and marketing professionals selected in the previous workshop and illustrate how to implement them into your organization. We put the experts to the test and move the bar higher as we analyze the opportunities these trends represent for travel & tourism organizations, and challenge them to show the audience how to achieve successful results.
