Nokia kauft Navteq

Mehrere unterschiedliche Portal (z.B. Geobranchen.de) vermelden eine Übernahme des Kartenherstellers Navteq durch den Handyriesen Nokia. Nokia ist somit nach TomTom der zweite Hardware-Hersteller, der sich das Kartenmaterial direkt sichert (Vgl. Artikel hierzu auf tourismus-zukunft.de). Der strategische Gedanke hinter dieser Entscheidung ist auch hier offensichtlich: mobile ortsbasierte Dienste exklusiv für Nokia-Geräte basierend auf den Kartengrundlagen von Navteq – natürlich auch mit dem Fokus auf touristische Dienstleistungen!

Nachtrag: aktueller Artikel zur Neuausrichtung von Nokia auf Spiegel Online

Florian Bauhuber Geschäftsführer | Change Maker | Mentor

Florian Bauhuber ist Geschäftsführer des Experten-Netzwerks Realizing Progress. Bereits seit dem Jahr 2006 berät und begleitet er gemeinsam mit seinen Kolleg*innen unzählige Akteur*innen, die sich mit der Zukunft von Tourismus, Standorten und Lebensräumen beschäftigen. In seinem Fokus stehen dabei unterschiedliche Beratungsschwerpunkte: #ServiceDesign #Change #Nachhaltigkeit #DigitalStrategie #OpenData #Innovation

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